B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other truths concerning contemporary B2B advertising and marketing. We go over just how the buying journey is currently entirely fragmented and the way that neighborhood structure can aid marketing professiona… Read More

Mark Donnigan: It's going great, Ben. I am so satisfied to be below on your show.Specifically given the value and also the urgency of the topic we're going to be taking on over the course of this conversation too, which is one that I assume is actually under-discussed. One that could if not raise some brows, but may obtain you some confused looks.M… Read More